Production Details
Synopsis:
About charismatic auto industry executive Sergio Marchionne who saved Fiat and Chrysler from the brink of bankruptcy. Marchionne, who was Italian and Canadian, died in 2018 at 66. He was hired by Italy’s Agnelli family to run Fiat in 2004 when, due to previous mismanagement plus the recession, few in the auto industry believed it could be saved. Then, in 2009, when Chrysler was guided into a U.S. government-led bankruptcy, Marchionne offered to take control of the company, essentially for free. With no other option, the U.S. Treasury Department accepted his offer. By merging the two failing car companies Marchionne created the seventh-largest vehicle manufacturer in the world, increasing Fiat’s value more than ten-fold. Known for wearing dark cashmere sweaters, citing philosophers and pop stars during presentations, and living on a corporate jet, Marchionne also famously managed to get General Motors to pay $2 billion to sever ties with Fiat. Soon after becoming Fiat boss, he took advantage of an existing deal between G.M. and Fiat to attempt to force G.M. to buy the Italian automaker. Since G.M. had no desire to make that move, Marchionne forced them to pay Fiat $2 billion to end their alliance. He then used the money to develop new models, including the small new Fiat 500 that became a hit.
Please note that this production is not yet released.
Production Companies
Kavac Film
Via Nomentana, 134
Roma
00162
Italy
Emotion Network
Via Morigi, 3
Milano
20123
Italy
Rai Cinema
P.za Adriana, 12
Roma
00193
Italy
About Falcon
Falcon tells the story of Sergio Marchionne, a significant figure in the automotive industry who guided both Fiat and Chrysler through critical challenges. Appointed by Italy’s Agnelli family in 2004, Marchionne’s leadership turned around Fiat during a time of severe financial distress, ultimately leading to the merger with Chrysler in 2009.
Known for his distinctive style and strategic acumen, Marchionne was instrumental in reshaping the global car market. He successfully negotiated terms with General Motors that resulted in a substantial payout, which he utilized to launch successful vehicle models, including the popular Fiat 500. This film delves into the complexities of his career and his lasting impact on the automotive landscape.
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