Title: Grassroots
Type: Feature Film
Status: Development
Producer: Samuel Kochman, Adam Goldworm, Frank Smith, Benjamin Tappan
Content: Based on Brian Schwartz’s true story, the story will explore his journey from corporate executive to a beacon of hope, as he selflessly mowed lawns for seniors, veterans, and the disabled during the Covid-19 pandemic and started a national movement. In early 2020, when Schwartz faced the daunting challenge of unemployment after being let go from his advertising job, he found himself navigating a whirlwind of personal crises: his wife’s pregnancy and his father’s terminal brain cancer diagnosis. Initially seeking solace in mowing his own lawn, he then began mowing others’ — free of charge — for neighbors in need. Schwartz’s goodwill quickly evolved into a grassroots movement that transformed countless lives across New Jersey and beyond. After gaining recognition through local news and national coverage — including features in The Washington Post and appearances on The Drew Barrymore Show — Schwartz inspired a “green army” of volunteers, comprised of fellow laid-off individuals, retirees, and those seeking purpose during a difficult time. With over 1000 enlisted, his movement not only beautified neighborhoods but also fostered a sense of community and belonging. The film will delve into Schwartz’s transformation, capturing the emotional depth of his experiences and the evolution of his relationship with his father. Their journey unfolds against the backdrop of Schwartz’s altruistic mission, illustrating how the bonds of family can be mended through shared hardship and personal growth.
Email (Producer): sam@intheoryproductions.com
Producer Contact: 323-848-4069 (Aperture Entertainment)
Email (Aperture Entertainment): adam@aperture-ent.com
Production Company: Walden Media
Walden Media Contact: 310-887-1000
Email (Walden Media): info@walden.com
Address (Walden Media): 10201 W Pico Blvd., Building 52, Los Angeles, CA 90064
Synopsis
“Grassroots” tells the inspiring story of Brian Schwartz, a former corporate executive who became a source of inspiration during the darkest days of the Covid-19 pandemic. After losing his job in early 2020, Schwartz faced personal challenges while preparing for his wife’s pregnancy and grappling with his father’s terminal brain cancer diagnosis. Seeking comfort in mowing his lawn, he took a leap of faith and began mowing the lawns of seniors, veterans, and those in need—completely free of charge.
What started as a simple act of kindness quickly blossomed into a national movement, galvanizing a “green army” of volunteers, all looking to contribute in their own ways during challenging times. With over a thousand volunteers rallying behind him, Schwartz’s grassroots effort not only enhanced the beauty of neighborhoods but also cultivated a strong sense of community where hope flourished.
The film beautifully captures Schwartz’s emotional journey, highlighting his evolving relationship with his father while showcasing the profound impact of his altruistic mission. Through moments of joy, hardship, and transformation, “Grassroots” is a powerful reminder of how personal struggles can unite families and communities in extraordinary ways.
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