The first vendor to sell signed copies of Dylan's book was Canadian Bookseller Indigo in Mid-October. The signed editions were sold for $799 CAD (about $597 USD), which was seen as a good deal considering his authentic signature can go for more than $10,000.
Upon recognition of the deceit, angry buyers on Facebook and Reddit began to announce that they had demanded and received refunds from the Canadian company. Although, some were out some of the money they had paid which was non-refundable.
Days after on October 21st, Indigo canceled all orders for the books, due to Simon & Schuster and Dylan deciding "to shift directions with [the] limited signed edition." They did not elaborate as to why.
Some weeks passed until Simon & Schuster, The Philosophy of Modern Song publisher, started directly advertising for their own "signed" copies of Dylan's book.
Despite it being known that these books contained forged signatures, Simon & Schuster pressed on with promoting the books as being personally signed by Dylan in a letter of authenticity dated 15 November.
The blatant bending of the truth at this point enraged Dylan fans and autograph collectors alike. Leading the charge, Justin Steffman of Autograph COA ran a PR campaign to shine light on the scandal.
After outlets like the NY times picked up the story, Simon & Schuster was forced to publicly acknowledge their misstep on 20 November. Refunds for Dylan's book were again issued for a second time.